This week, Facebook launched a website called Facebook for Business to provide corporate marketing needs. The site offers businesses information on how to create a Facebook Page, build relationships with members of the Facebook community, and present Facebook Ads and Sponsored Stories. Although Facebook did not add a new service; they did however create a portal to assist businesses in social marketing. Social media is used by the majority of the United States population and is increasingly attracting businesses to use the sites for marketing.
Social media sites, such as Facebook, allow for business owners to create pages to generate interaction with the customers through the site by having conversations and receiving feedback from the customers. Facebook has targeted ads which can help businesses find new customers. Facebook is a great marketing tool for businesses. Businesses that refuse to use social media to advertise and interact with customers will fall behind. Facebook alone has 750 million users. How can a business pass up advertising to an audience so large. Managers must take advantage of the opportunity at hand and utilize the capabilities of social media.
Also, this is the facebook site that was just launched this week for business:
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